Racing Future is determined to inspire a new generation of fans to enjoy the sport of horse racing.

Jockey Club Rountable: Focusing on Integrity

By Ray Paulick

There was talk about the new Fox sports network and horse racing’s growing presence on television, along with the outreach made by America’s Best Racing “brand ambassadors” affiliated with The Jockey Club, but the main focus was on integrity and medication issues during the 61st annual Jockey Club Round Table Conference held Sunday in Saratoga Springs, N.Y.

For years, the Round Table served as an opportunity for other racing organizations to talk about their efforts to improve the economics of the sport, but as the failures mounted, Jockey Club stewards decided they’d had enough and concluded it was up to them to lead on issues they felt were of the greatest magnitude.

As such, The Jockey Club enlisted business professionals from the outside world, consultants like McKinsey & Co. and the market research company Penn Schoen Berland to better understand the nature of American horse racing’s challenges and how best to address them. Rather than influence decisions, The Jockey Club has taken the bull by the horns, investing in television, first with a series on NBC Sports in 2012 and expanding that with a major presence in 2014 on the new Fox Sports 1 cable network that goes into 90 million homes beginning next Saturday.

Read More at The Paulick Report