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Horse Racing Marketing: Discover Newmarket initiative showcases town, racing heritage and attractions

Racehorse statue at Newmarket. This statue has been erected on the roundabout which marks the entrance to Newmarket racecourse.

Thousands more visitors are to enticed to Newmarket every year via a new initiative just launched at event held at the Jockey Club Rooms.

Discover Newmarket is a community project set up to organise days out and tours around the town, showcasing the globally recognised headquarters of thoroughbred breeding, racing and training.

The objective is to increase visitor numbers in Newmarket and West Suffolk significantly by promoting the history, culture and unique attractions of the town.

A wide range of Newmarket's organisations are involved – from Newmarket Racecourses, Jockey Club Estates, Jockey Club Rooms, The National Stud, Tattersalls, National Horseracing Museum, Darley based at Dalham Hall Stud, to Animal Health Trust and other local businesses.

Noel Byrne, chairman of Discover Newmarket and chief executive of The Bedford Lodge Hotel & Spa, said: "The aim of Discover Newmarket, which is a 'Community Interest Company', operating for the good of the town and the local area, is to promote tourism in West Suffolk. All the organisations involved are working together in partnership, for the economic benefit of Newmarket.

"The target is to attract many more people to Newmarket to see and enjoy what the racing community has to offer. Every penny of profits from Discover Newmarket will be reinvested for the benefit of the town and the local area.

"These are exciting times and we believe that we can achieve a great deal for Newmarket by working collaboratively for the good of all."

On offer will a range of options that accommodate all budgets and requirements, from a public tour of The National Stud at £11 per person to a luxury bespoke tour with private access to leading trainers and studs followed by hospitality at Newmarket Racecourses.

At the National Horseracing Museum and the Jockey Club Rooms visitors can explore the town's history, culture and heritage, including links with royalty.

Tourists can see mares and their foals at The National Stud, visit the gallops and racehorse training yards, enjoy the thrill of a day's racing at Newmarket racecourses, the electrifying atmosphere at Tattersalls bloodstock auction house and the research and equine welfare work done at the Animal Health Trust.

2016 sees the launch of the greatly anticipated National Heritage Centre for Horseracing and Sporting Art. Discover Newmarket is providing the perfect preparation to maximise the potential for the town of the additional 45,000 new visitors expected each year to the Heritage Centre.

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Click here to access the Discover Newmarket website

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