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Horse racing First: Melbourne Cup to be live streamed on social media

Horse racing First: Melbourne Cup to be lives streamed on social mediaThis past week Twitter announced that it has formed a new partnership with the Victoria Racing Club (VRC) to stream the 2016 @Emirates Melbourne Cup to an Australian and global audience. This will be  the first Twitter live streaming deal the social media company has announced outside of the United States. Twitter is where the world of sport is happening every single day, and Australian sporting events don’t come more iconic than the @Emirates Melbourne Cup. In a press release, Twitter commented that live streaming the race to the logged-in and logged-out audience and connected devices, combined with the live commentary and conversation on Twitter, will create a one-screen experience at the centre of the action unlike any other.
VRC Executive General Manager of Commercial Operations noted that the Victoria Racing Club "is thrilled to enter into this partnership with Twitter to stream the @Emirates Melbourne Cup to a worldwide audience, becoming the first professional sporting event in Australia to be live streamed on the social networking platform. The @Emirates Melbourne Cup is one of the hotly anticipated events on the global racing calendar. By leveraging the power of Twitter’s enormous real-time platform for reaction, commentary, analysis, and more, this partnership will provide viewers the opportunity to watch Seven Network’s exceptional production and interact with the action on and off the track as it happens live on smartphones, tablets and computers."
In addition, the @FlemingtonVRC Twitter account will also be Tweeting video clips over the course of the Melbourne Cup Carnival, including the concluding stages of every race, fashion, celebrity and venue highlights, and a range of exclusive behind the scenes action.
Twitter will also set up a mobile #BlueRoom activation inside the exclusive Birdcage enclosure during the Melbourne Cup Carnival to facilitate interviews with racing, fashion and other well-known identities that will be Tweeted out as short video clips. The #MelbourneCup live stream and other content will be supported by sponsorship from @SportsBet, @AAMI/@StarcomAus and others to be announced shortly.
(Source: Twitter)



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