Racing Future is determined to inspire a new generation of fans to enjoy the sport of horse racing.

Horse Racing Betting: Chinese horse racing fans get new website

By Frank C. Girardot, Pasadena Star-News
 
Entrepreneur Kin Hui on Tuesday unveiled North America’s first Chinese language website exclusively devoted to the sport of horse racing.
 
Horse Racing: Chinese Language site unveiled
The site, YUPRacing.com, gives a fun feel to a sport that long sought to attract more native Chinese speakers to the thoroughbred game. The venture is a partnership between Hui’s Singpoli Capital and Xpressbet, LLC., a Stronach Group company headed by Santa Anita owner Frank Stronach.
 
“Horse racing and horse race wagering are extremely popular with the Chinese-American community in Southern California; yet this population has been largely underserved, mainly due to language barriers and cultural gaps,” Hui said. “I think this is a great opportunity for the horse racing business. I really hope that our Chinese community will like what we have to offer.
 
The YUPRacing website features several Chinese language videos, which showcase the beauty of Santa Anita and explain some of the nuances of the sport.
 
Speaking to about a dozen members of the local Chinese language media, Singpoli Executive Producer Joan He demonstrated the functionality of the website.
 
“I feel really excited,” she said. “I’m here to present the first world-class Chinese-language horse race wagering system in the United States.”
 
The site also offers live feeds from various racetracks, gives updated odds, post position information and a limited amount of past performance data. Hui said the site will be constantly updated with relevant content and marketed to a younger audience.
 

Comments

Add new comment

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.