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Growing List of Leading Kentucky Farms Endorse EquiLottery

A growing list of leading farms in Kentucky have expressed their support for EquiLottery, a new lottery game based on the results of live horse races. This announcement comes one day before EquiLottery President & CEO Brad Cummings introduces the game to the Commonwealth of Kentucky’s Licensing and Occupations Committee at Keeneland on September 12.

“As an industry, we are always looking for new ways to innovate and bring the excitement of live horse racing to larger audiences,” said Bill Farish of Lane’s End Farm. “We’ve studied the EquiLottery product and believe it has great potential to bring new fan interest and revenue to a sport so important to Kentucky’s signature industry. We look forward to seeing this game progress.”

“Merging lottery games and pari mutuel handle helps expose our sport to millions of potential new fans while driving revenue to the sport,” said Hill ’n’ Dale Farms president John Sikura. “What an innovative idea with huge potential. I hope the Kentucky Derby signs on with the Breeders’ Cup to follow.”

“Horse racing has seen little change in the wagering products it has offered over the last 50 years,” said Taylor Made Farm president Duncan Taylor. “This is an exciting new product that will introduce our sport to a new audience. The idea of having thousands of new outlets to engage the public in horse racing is something that we can all get behind.”

Unveiled to the general public on July 9 of this year, EquiLottery has received significant attention across the globe, drawing interest from 27 states and provinces and across five continents. EquiLottery has also generated significant support from some of the top racetracks and racing organizations in Kentucky and beyond.

“We are honored to have the support of these titans in the Kentucky breeding industry only two months after our public unveiling,” said Cummings. “The willingness of these leaders to stand behind our product at this stage as an important innovation for racing just makes our mission that much more possible. It’s great to have this kind of momentum in Kentucky as we prepare to present our vision for EquiLottery.”

The following Kentucky farms have expressed public support for EquiLottery moving forward since July 9:

Airdrie Stud

Ashford Stud

Bluewater Farm

Claiborne Farm

Crestwood Farm

Darby Dan Farm

Denali Stud

Hill ’n’ Dale Farms

Lane’s End Farm

Mill Ridge Farm

Pin Oak Stud

Spendthrift Farm

Taylor Made Farm

WinStar Farm

(Source: EquiLottery)


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