Racing Future is determined to inspire a new generation of fans to enjoy the sport of horse racing.

Fred Pope: Where's the game-changing innovation for racing?

A few weeks ago, Apple presented its latest innovations, including a smart watch and a new way of paying for goods and services. In a short time, the company has literally changed the world with its innovations. The investment necessary to create and deliver such innovations is driven by a profit motive.

Last summer, FIFA delivered game-changing innovation to World Cup soccer and reached billions of people. Their innovative production techniques brought us onto the field of competition in dramatic new ways that altered the perception, interest and enjoyment of the sport.  FIFA is growing fast. The investment in these innovations is driven by FIFA’s aggressive, central profit motive.

Thoroughbred racing doesn’t have that, does it? The question is how badly do we want it for our sport? And importantly, can we get there from where we are today?

Read more at Paulick Report


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