Racing Future is determined to inspire a new generation of fans to enjoy the sport of horse racing.

Changes to NYRA senior management team bring Chief Experience Officer

The New York Racing Association, Inc. (NYRA) today announced the addition of two executives to its senior management team, naming Lynn LaRocca to the newly created position of Chief Experience Office and Joseph Lambert as its General Counsel.

As senior vice president and CXO, LaRocca will be responsible for all aspects of the relationship between NYRA and its guests, both current and future. She will oversee NYRA programs that serve on-premise, off-track and on-line guests as well as developing partnerships with those in the racing industry, sponsors, corporate and governmental entities and service providers. NYRA's sales, marketing, event planning, guest services, customer relations management and communications departments will be under her purveyance.

In the hiring of LaRocca, NYRA joins the health-care industry and several other customer-centric organizations in bringing in a CXO who will use new technologies and analytics to understand what guests want and then meeting, and exceeding, those needs.

Formerly Senior Vice President, marketing for Modell's Sporting Goods, LaRocca served as a member of its Executive Committee and led the company's development of its brand and marketing strategy. A graduate of Syracuse University, LaRocca previously served in a range of senior management positions at Bob's Stores; TJX, Co., Inc.; and Paramount Pictures.

"Lynn will help in our continued emphasis to connect with the great fans of our sport in new and innovative ways," said NYRA CEO and President Chris Kay.

Lambert comes to NYRA from Unitedlex Corp., where he served as Executive Managing Director and General Counsel. Prior to that, he was global General Counsel for 15 years at DeLoitte, one of the largest accounting and service firms in the world.  Lambert, who holds a Juris Doctor from Suffolk University and a Master of Laws degree and PhD from Cambridge University, began his career at Dewey Ballantine, where he practiced corporate law.

As Senior Vice President, General Counsel and Corporate Secretary, Lambert will lead the NYRA legal team and will advise senior management on all legal, intellectual property, board, governance and regulatory issues.

"Having Joe on board is crucial to affirming our legal and financial accuracy and integrity," said Kay. "Together, Lynn and Joe bring a wealth of hands-on experience, creativity and proven track records to their new positions at the New York Racing Association."

About The New York Racing Association, Inc.:

NYRA's mission is "Meeting the highest standards in thoroughbred racing and equine safety." Founded in 1955, and franchised to run thoroughbred racing at New York's three major tracks (Aqueduct Racetrack, Belmont Park, and Saratoga Race Course) through 2033, NYRA boasts a lineage that stretches back almost 150 years. NYRA tracks are the cornerstone of the state's thoroughbred business which contributes more than $2 billion annually to New York State's urban, suburban and rural economy.


Add new comment

This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.