Racing Future is determined to inspire a new generation of fans to enjoy the sport of horse racing.

British horse racing targets true fans among young

London (AFP) - Horse racing in England is on an "upward curve" but faces challenges in keeping both the traditionalists and the younger generation happy, a leading figure in the sport says. Paul Fisher, chief executive of Jockey Club Racecourses, which is responsible for blue riband events such as the Cheltenham Festival and the Grand National, said it is essential to maintain the centuries-old history and heritage of the "Sport of Kings".
Fisher said racecourses had introduced "funky food" and post-meeting concerts had helped bring in younger people but the challenge is to transform them from social racegoers to racing fans.
"The great thing is we have a unique demographic in racing with a 55-45 male-female split," Fisher told the Leaders Week conference in London on Tuesday.
"Like every sport we are chasing the younger fan and we have got to give the 20-30-year-olds what they want.
"So for instance last year after the Cheltenham Festival we organised a nightclub. It is exactly what they want. Youngsters want cocktails and funky food and to dance afterwards."
"In the last few years we have become the fifth-biggest rock promoter in the UK but we have still got to keep racing at the heart of the story. We have to convert the young social racegoers into racing fans."



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