Racing Future is determined to inspire a new generation of fans to enjoy the sport of horse racing.

Horse Racing Marketing: Commercials from Around the World

Racing Future is continuing to research and curate the best ideas for marketing horse racing and growing our sport's fanbase around the world. We received a lot of great feedback and ideas for re-building the sport, which you can read by clicking here. As part of this ongoing project, we have been collecting what we believe are some of the best horse racing commercials from around the world.  Do you have a favourite horse racing commercial to add to our collection?

Three Chimneys Farm 30-second spot that captures the majesty of the horse in birth of a foal.

Long version of France Gallop TV Ad "Monumental" for the Qatar Prix de l'Arc de Triomphe at Longchamps on Sunday, October 5, 2014

France Gallop's promo for the Qatar Prix de l'Arc de Triomphe at Longchamps on Sunday, October 5, 2014 with a woodwind/instrumental version of Adele's "Rolling in the Deep" as soundtrack.

Horse Racing Ireland's TV promo for Irish Champions weekend in September 14 & 15, 2014

Dubai World Cup 2014: "With our horses we unite the world" shows how horses and our relationship with them has brought us together throughout history.

Longines, February 2014: Tracing the evolution of a racehorse from the start of its training to victory at the races.

English language version of the promo for the 2013 Qatar Prix de l'Arc de Triomphe. The French language version is available on France Gallop's YouTube Channel.

Part 2 in Longines' Equestrian Sport is our Passion series entitled, "A Training Day." Beautiful black and white footage of early morning exercising at Chantilly. 

The Sport Unlike Any Other: A great 30 second spot which focuses on the athletes of the sport while promoting the opening night of Emerald Downs in Auburn, Washington. 

Go Racing Ireland's 2010 TV commercial for the National Lottery Sweepstakes. Great ad and a great horse racing lottery concept in which 25 winners each get one horse to race for a share of guaranteed amounts, the top prize being $1 million euros.

"At the Heart of Passion" is a superb Longines commercial.

In 2012, Britain's Frankel was officially named the best racehorse in the world. Prior to the running of the Juddmonte Internatiuonal at York he also became the first race horse to have his own TV commercial.

The Dubai World Cup 2013 promo is a great horse racing commercial!  

"32 Million Years in the making" . . . an awesome commercial promoting Swedish Racing.

Do you have a favourite horse racing commercial? Send us your thoughts or share your ideas on our Twitter or Facebook pages.


These are all great. The music and drama of the ads are first rate.
Will I assume we will be seeing ome Canadian content about the wonderful sport of racing, both thoroughbred and standardbred.

By nancy brooks

None impressed me & the Sweepstakes deal is just a lottery. We have to have something that involves actually picking horses
otherwise it's just drawing numbers for a lot of money.

By Rick Baldwin

I especially liked the Emerald Downs spot. It differentiates thoroughbred racing from the greed and cult of personality that permeates other spectator sports.

By David Bernsohn

Dennis, this is just what we need to promote our industry. Integration with the OLG should make this possible. Great ideas and enjoyable to watch.

By Bonnie Rowntree

I liked the Swedish one the best....Think of this thought though!!!I If you want to expand the industry....The " billionaires" in the sport....have got to give 5 % or more of the earnings towards retirement for these great,gentle giants...People these days...are very interested in the KINDNESS TO ANIMALS...

By Caroll Oss