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Racing Future is determined to inspire a new generation of fans to enjoy the sport of horse racing.

University professor studies complex relationship between horses and humans

Horses and humans have had an interesting and complex bond for centuries, but a New Mexico State University professor wants to explore that bond by researching whether a horse’s heartbeat synchronizes with the heartbeat of its rider. NMSU associate professor Marcel Montañez spends time with Winchester at the NMSU stables near “A” Mountain. Montañez is researching the bond between horses and humans, specifically if a horse’s heartbeat synchronizes with the heartbeat of its rider. 

Dubai Duty Free Shergar Cup runs at Ascot on August 8th 2015

Shergar CupAt stake for the winning team is the magnificent Shergar Cup, which depicts the mighty 1981 Derby and King George VI & Queen Elizabeth Stakes winner. It was graciously provided by His Highness The Aga Khan, who owned Shergar.

Shared Belief Still Healing in Northwest, prognosis excellent

Shared Belief Still Healing in Northwest, prognosis excellentContinuing his recovery from a hip fracture at Pegasus Equine Rehabilitation and Training Center in Redmond, Wash., Shared Belief still doesn't have a timetable for a return to racing, according to part owner and bloodstock agent Jason Litt.

Horse racing New Jersey enjoys record breaking day with American Pharoah

Victor Espinoza and American PharoahAmerican Pharoah's dominating victory in the William Hill Haskell Invitational Stakes paced Monmouth Park in New Jersey to a record-breaking day.The biggest crowd in Monmouth history, an announced 60,983, and a world-wide television audience installed American Pharoah as the 1-10 favorite

Racing Future Blog: What's Horse Racing's New Yoga Pant?

The similarities between sportswear manufacturer Lululemon Athletica and horse racing should not be lost on any of us.Both are involved in global markets, and in specialized/niche activities that can be challenging to promote. Both have seen their market share contract over time for a variety of reasons and both are trying to win back and grow their customer bases.
Recently, Lululemon made an apparently simple marketing strategy announcement via Twitter. 
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American Pharoah: How far can one horse take the sport?

American Pharoah: How far can one horse take the sport?Industry fans and advocates have been waiting 37 years to prove an axiom loosely applied in the world of fantasy: That a Triple Crown winner will have a major impact on the sport of Thoroughbred horse racing. Sunday at Monmouth, here’s your chance. 

Horses and Human Health: "A journey to see horses as healers"

Healing Horses Jenny SeagraveDaisy was found wandering the streets of Chessington, in Surrey. Gwen and Phyllis were both abandoned while pregnant on nearby Send Common. Ocean is frightened of women. Ernie had bitten a man’s face and was full of anger. ''I shouldn’t have a favourite,’’ says actress Jenny Seagrove, pointing out some of the 24 horses grazing in the shelter of the surrounding Surrey Hills.

Understanding customers is key to Hong Kong's racing success

Understanding customers is key to Hong Kong's racing The Hong Kong Jockey Club (HKJC) has celebrated its 130th anniversary with a record-breaking year for wagering turnover and the club’s understanding of its customer is the key to its success. Winfried Engelbrecht-Bresges, chief executive of the HKJC, believes that things could not have been scripted better.
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