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Racing Future is determined to inspire a new generation of fans to enjoy the sport of horse racing.

Best Horse Racing Marketing: Emerald Racing Club

Best Horse Racing Marketing Ideas: Emerald Racing ClubIn keeping with Racing Future's #NoFansNoBusiness theme, check out Emerald Racing Club. The club describes itself as "A fun, educational ownership club designed to introduce new people to the fun and excitement of racehorse ownership with a low-cost, low-risk opportunity." Read more and add your own ideas at Best Horse Racing Marketing Ideas

Your New Therapist? Wise, Compassionate...And Likes To Eat Hay

Horses helping people Equine therapyOn a quiet California ranch, Koelle Simpson helps people confront their greatest fears and heal their deepest wounds—by asking them to enter a pen, hold very still, and allow a half-ton creature to guide them toward peace. Read more

Baseball Hall of Famer Joe Torre on Horse Racing

Horse racing Game On DudeWhen I was a kid growing up in Brooklyn, I would tag along to the horse races with my older brother, Frank. And when I was a minor leaguer with the Louisville Colonels in 1961, I went over to Churchill Downs one afternoon. But it wasn’t until Don Zimmer brought me $600 that I became hooked on the sport. Read more

EquiLottery is critical for the renewal of the racing fan base

Equilottery: horse racing lottery

EquiLottery CEO Brad Cummings will be presenting his vision for EquiLottery: The Greatest Two Dollars in Sports at the annual Saratoga Institute on Racing & Gaming Law today at 1:30 pm.  Learn more. For an introduction to EquiLottery, read Brad Cumming's Open Letter to the Racing Industry

Ontario Horse Racing: Let's make sure we support this initiative! Click here for what you can do.

Horse Racing: Re-Building the Sport from the Ground Up

OroluceAfter our outside panel of experts decided on the winning entry for our Ideas Contest, I was happy to bring Mike Caggiano in as part owner of our filly Oroluce. Prior to winning the contest I didn't know Mike who owns a small business and resides in Florida. He had also never been a Thoroughbred owner. Click here to read Mike's story as a first-time Thoroughbred owner.

Racehorse names: What's in a horse's name?

Race horse naming

New foal photo postings signal that we are into another naming season. While Thoroughbred birthdays are easy because January 1st is the standard birthday for all racehorses born in the Northern Hemisphere, coming up with a meaningful name for each foal can prove challenging. If you're new to horse racing you may think a name is a name but . . .is it? What's in horse's a name?

Racing Future Ideas Contest

Racing Future Ideas ContestAfter our Ideas Contest winner Mike Caggiano shared his exciting experience as an owner, we re-visited some of the many great ideas that were submitted during our contest. Our challenge, as we saw it in 2010, was to find new ways to help our sport have a future. Hundreds of people showed creativity and took time to submit their ideas, well-known supporters of our sport helped to promote the contest online, and we published a summary of results in August 2010. These ideas, submitted by some of the best minds in horse racing, are as relevant now as they were then. Read the Racing Future Summary Report.