Dennis Mills - Committed to the future of horse racing.

MI Developments Marketing Contest - Creative Brief

Creative Brief | Contest Rules
	CONTEST GOAL
	We are looking for bold new ideas from proven marketing leaders. The ideas we are seeking will focus on increasing attendance and fan participation at our racing properties as well as ideas and campaigns that will make the general public more aware of the excitement of thoroughbred racing. Recently, we held a contest to generate ideas from racing fans and their input could be extremely valuable to you in crafting your marketing ideas for this contest. You can read the report here: Contest Summary Report
	YOUR MISSION
	You will submit your creative work (print campaign, flash banner, video, anything goes!) to us via e-mail. Please send your creative sample and explanations to: rfmarketingidea@midevelopments.com Our executive team will review these ideas and select 5 semi-finalists. The semi-finalists will all be awarded a ticket to the 2010 Idea Conference in New York City as well as the opportunity to pitch your marketing campaign to the MI Developments board.
	THINGS TO CONSIDER
	MI Developments racing properties include some of the most established and and valuable race tracks in North America. We are looking to you to provide the vision to market these properties, and the sport of horse racing, in new and bold ways. You are free to submit any idea that you feel bests represents your ability to successfully market our properties to new and existing horse racing fans.
	HOW TO ENTER
	Submit your idea via e-mail to RFmarketingidea@midevelopments.com All ideas must be received by September 15, 2010, and only ideas submitted via e-mail will be eligible. You may send attachments with your e-mail entry to better explain your idea if needed. Please read the official contest rules for more information.
	THE PRIZE
	Five semi-finalists will be selected, and each semi-finalist will receive a ticket to the 2010 Ad Age Idea Conference. Each semi-finalist will be given the opportunity to "pitch" their marketing idea to the MI Developments board of directors and potentially be awarded a marketing contract for the MI Developments Racing Properties. Refer to the official contest rules for more information.