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Horse racing marketing: Chrome vs Dortmund

Horse racing marketing: Chrome vs Dortmund (Photo: Emily Sheilds)SARATOGA SPRINGS, N. Y. – Promotions and track giveaways are nice, but if Thoroughbred racing really wants to create new fans, all it has to do – ALL it has to do – is offer a quick backstory to those who didn’t already know it on the two main protagonists in Saturday’s Grade 2 San Diego Handicap at Del Mar. Cue up the race replay above, and press “play.”
 
Really. You can search far and wide for better advertisements for Thoroughbred racing, and you can glom on to any celebrity of your choosing; none will work as well as this race, which was the best and purest display of what is great in this great game.
 
The San Diego was racing at its best for a combination of reasons. Certainly, the quality of the two main players had tons do with it. California Chrome was our Horse of the Year in 2014, and if he isn’t the best horse in the world off his powerful victory in the Dubai World Cup last March, he is among them. And Dortmund has always made a compelling case that he could be much, much more than an immensely promising colt if he could just get a little bit of health on his side.
 
Read more at Daily Racing Form

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