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Great British Racing launches new marketing campaign aimed at under 18s

Great British Racing launches new markateing campaign aimed at under 18sWith the Summer holidays just a few weeks away, Great British Racing is launching its biggest ever national under 18s campaign to encourage more families to take advantage of free entry for children and young people at racecourses across the country. The online hub stirrupsummer.com will not only allow visitors to locate their nearest race fixture but also to allow young racing fans to get to know the sport in a lighthearted and engaging way.
 
As part of the campaign, Great British Racing has teamed up with BBC Radio 2 DJ, Sara Cox, an avid racing fan who has ridden in several charity races and has had a lifelong love of horses.
 
Sara Cox said, “Racing is such a brilliant day out and that fact that under 18s go free, not just during the summer holidays but throughout the year makes it even better. There is so much do – from seeing the amazing horses in the paddock before the race, to watching them thunder past you and enjoying all the other activities around the course. If you’ve never been before then I’d definitely encourage you to give it a go this summer.”
 
Sara recently visited Windsor racecourse to shine the spotlight on how a raceday functions behind the scenes.
 
There are more than 200 racing fixtures up and down the country over the school holidays, with under 18s admitted free to the vast majority of these, when accompanied by a paying adult. Amongst these are 58 special family days with additional activities put on for families and young people including pony rides, fairground attractions, bouncy castles and face painting.
 
To find out more about a brilliant day at the races, head to stirrupsummer.com
 
(Source: Great British Racing)

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