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Racing Future is determined to inspire a new generation of fans to enjoy the sport of horse racing.

Watch American Pharoah in Today's Haskell Invitational

American Pharoah and Victor EspeinozaTriple Crown champion American Pharoah is set to contest the 1 1/18 mile Haskell Invitational at Monmouth Oark in New Jersey today.  Joining a field of 7 others, Pharoah will race from post 4 for a purse of $1.75m. Horse racing fans can watch the race on TV through NBC Sports and the race will be live streamed via NBCSports.com beginning at 5 pm ET.

Triple Crown Champ American Pharoah Arrives in New Jersey

Triple Crown Champ American Pharoah Arrives in New JerseyTriple Crown winner American Pharoah received star treatment as he arrived to prepare for the $1.75 million Haskell Invitational on Sunday at Monmouth Park.After landing at Atlantic City airport, racing’s biggest attraction was led off the plane, then escorted by New Jersey State troopers for the final leg of the journey.

BetMix Founder Dave Williams talks handicapping software

At Racing Future we are interested in new and innovative ways to make horse racing more accessible, and handicapping is a huge part of the game that has not seen much improvement over the years.  Handicapping is what a bettor does before a race when trying to pick a winner.

Breaking Lucky upsets Prince of Wales at Fort Erie Race Track

Breaking Lucky upsets Prince of Wales at Fort Erie Race TrackFORT ERIE, July 28 – Breaking Lucky came from last to spring a 13-1 upset in the 80th edition of the $500,000 Prince of Wales Stakes, second jewel of Canada’s Triple Crown of Racing, Tuesday at Fort Erie.
 

Racing Future Blog: What's Horse Racing's New Yoga Pant?

Jul
28
The similarities between sportswear manufacturer Lululemon Athletica and horse racing should not be lost on any of us.Both are involved in global markets, and in specialized/niche activities that can be challenging to promote. Both have seen their market share contract over time for a variety of reasons and both are trying to win back and grow their customer bases.
 
Recently, Lululemon made an apparently simple marketing strategy announcement via Twitter. 
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Queen's Plate winner Shaman Ghost in Prince of Wales at Fort Erie on Tuesday, July 28th

Queen's Plate winner Shaman Ghost in Prince of Wales at Fort Erie on Tuesday, July 28th(Via the Twinspires blog): The top three finishers from the July 5 Queen's Plate will have a rematch in Tuesday's C$500,000 Prince of Wales at Fort Erie.

American Pharoah: How far can one horse take the sport?

American Pharoah: How far can one horse take the sport?Industry fans and advocates have been waiting 37 years to prove an axiom loosely applied in the world of fantasy: That a Triple Crown winner will have a major impact on the sport of Thoroughbred horse racing. Sunday at Monmouth, here’s your chance. 

Horses and Human Health: "A journey to see horses as healers"

Healing Horses Jenny SeagraveDaisy was found wandering the streets of Chessington, in Surrey. Gwen and Phyllis were both abandoned while pregnant on nearby Send Common. Ocean is frightened of women. Ernie had bitten a man’s face and was full of anger. ''I shouldn’t have a favourite,’’ says actress Jenny Seagrove, pointing out some of the 24 horses grazing in the shelter of the surrounding Surrey Hills.

Understanding customers is key to Hong Kong's racing success

Understanding customers is key to Hong Kong's racing The Hong Kong Jockey Club (HKJC) has celebrated its 130th anniversary with a record-breaking year for wagering turnover and the club’s understanding of its customer is the key to its success. Winfried Engelbrecht-Bresges, chief executive of the HKJC, believes that things could not have been scripted better.

Adena Springs goes the extra mile for its horses

Adena SpringsA row of modern town houses and a Home Depot looms in the distance, but things on the adjacent 400-acre parcel of land that is Adena Springs North in Aurora, Ont., could not be more pastoral. Behind the iron gates marked with an “A” is one of Canada’s top thoroughbred breeding and racing operations, that has produced some of Canada’s best racehorses, most recently, this year’s Queen’s Plate winner, Shaman Ghost.
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